A Logo With a Story

The owners of Legacy Sport Horses had a few different needs for their logo: they needed it to represent a professional business and facility, but it also had to be unique and meaningful to them. It couldn't just be any horse in the logo. Finding the balance between professional and heartfelt was a bit of a challenge.

I asked if they had any photos of their horse that had recently passed, Apple. Knowing Apple was part of their logo was what really made it special to them. The logo is hand-drawn and hand-calligraphed to make it extra unique to them.